MasaStylish-Hirofumi Kera

Masa Stylish-Hirofumi Kera

Our latest styles,collectively called Vague,are characterised by asn airy feel-wavy hir that looks as if it was lifted by a breeze from below.These hairstyleswillgo wellwhith season's ethnic theme. The words "vague' refers to the state of something being ambiguous. What we have in the mind here is the ideal of a mysterious, exlusive, and alluring woman. In other words, our proposed hairstyles have shifted from frminine to cool.

One year ago, the Masa Team proposed a mushroom-shaped silhoutte, which later on developed into the A-line silhoutte. Now,the edges have been shaved to create the pentagonal silhoutte which is more airy. In Japan, people tend to like having more heaviness to the hair but we no to create that heavy look by more airy. the hairstyles are based on the Bob hairstyles, however, we created a lot of layes in the middle section and that is how the lightless is produced.

The styles in the past have a cleaner alignment and digital perm, for example, was the trend for the past few years, and curly waves were mainly seen. On the other hand, this season's collection has more dimensionality, is wavy rather than curly anduses cold perm.

Many of the collections for this season are also based on a monotone colour scheme, featuring a lot of blacks and greys. Other noticable features include the classic 50s and 60s inspired garment, subdued looks that express everything with different shades of a single colour and a touch of the ethnic style.

Vague is suitable for all women. Its depends on how you make the style suitable for everyone by balancing it with the facial,structure and skin tone. Though the styles are meant for women, however, the pentagonal silhoutte can be applied to men as well. For example, you can sharpen a man's jawbone by adding more volume to the sides.


-> Hirofumi Kera is the leading creator of MASA and has been actively involved in New York and Paris fashion weeks. Kera was made chief hairstylish for various well-known brands, including Benjamin Cho, United Bamboo, Rachel comey and Barbara Tfank,during the widely recognised New York Fashion Week.

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